The Rolling Stones Will Unveil ‘Hackney Diamonds,’ a New Album

When the Rolling Stones released “Beggars Banquet” in 1968, the band had an unusual way of grabbing attention: a surprise food fight.

At the end of a feast with journalists in a posh London hotel, Mick Jagger celebrated the record, which includes “Sympathy for the Devil” and “Street Fighting Man,” by smashing a cream pie into the face of the guitarist Brian Jones. The event quickly descended from there, with band members and guests throwing food at one another, leaving faces drenched in cream.

On Wednesday, Jagger, Keith Richards and Ronnie Wood — the band’s three current members — will announce their new album, “Hackney Diamonds,” in somewhat more sedate fashion: with a livestream on YouTube hosted by Jimmy Fallon.

The lunchtime event will be held at the Hackney Empire, an old theater in the trendy Hackney district of London.

The anticipated “Hackney Diamonds” will be the group’s first album of original material since the release of “A Bigger Bang” in 2005, and its first since the drummer Charlie Watts died in 2021.

Fans of the Stones, which formed in 1962 and went on to become one of rock’s most enduring acts, have been awaiting a new album since “Blue & Lonesome” in 2016, which featured a dozen blues covers. Jagger told The Los Angeles Times in October 2021 that “Hackney Diamonds” would have been finished long ago if not for the coronavirus pandemic.

Last month, the Stones teased the album via an advertisement for a fake glass repair company, called Hackney Diamonds, that appeared in a London newspaper. The ad’s text referred to several of the band’s well-known songs: “Our friendly team promises you satisfaction. When you say gimme shelter we’ll fix your shattered windows.”

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